Instagram tips is #WhatsTrending in this week’s edition of What’s Trending in Social Media. Matt Ashwood is your resource for all things #socialmedia and can answer your questions at www.mattashwood.me anytime!
Instagram, recently bought by Facebook for $1B dollars, is estimated to be worth $30B per Matt in this segment. A resource that is quickly growing in popularity amongst business professionals too, Instagram has a unique culture that is less divisive and more engaging in terms of the posts that you see. Facebook is oftentimes arguments and debates whereas Instagram is about cute pictures of pets and personal lives. The “tell your story” feature of Instagram is a useful and engaging tool and highly recommended by Matt to develop your brand online. Through a series of short clips and photos, you tell your story to your audience.
Chris Krimitsos shared with his community these tips regarding Instagram today in his weekly email:
3 things with Instagram:
- Quality content – Instagram is a very visual place, if you want to successfully grab people’s attention then you’ve got to use quality vintage-style images. Hold off on using too much text graphics.
- Instagram Stories – this was a big move for Instagram. A couple months ago Instagram launched the stories feature to compete with Snapchat. It’s another way to engage your audience and can be a great place to connect with your audience
- Comments Section – what a lot of brands miss out on is engaging with their audience. Instagram recently made it a lot simpler to do that with a “like comment” feature. Spend some time getting to know your audience in the comments section, I think it can prove to be productive.
- Catch #WhatsTrending each Tuesday on #ThatBusiness on #1250WHNZ and online at iTunes. Find Matt online and check out his Facebook group open to all here simply titled What’s Trending Group for the latest in tips on #socialmedia! Find this show and all shows available On Demand at www.thatyoutubechannel.com and http://www.thatbusinessshow.com!