It’s 2017 and time to focus on your business on That Business Show. Each Friday at 7am is Focus Fridays co-hosted by Juliann Nichols, CEO of Focus on You Strategy where they work to bring out the CEO in you. Begin focusing through a CEO Exchange whereby business leaders can hear feedback firsthand from their peers on the challenges they are facing in their business. The next ones are January 17th at 11am at the Regus Echelon Point followed up by January 19th at 11am and the Bank of the Ozarks on 4th St N in St. Petersburg. Register for these online via the links provided and learn more at www.focusonyoustrategy.com for more availability.
Another way to focus on your business in 2017 is through the 3 part Focus2017 Workshop Webinar which launches on January 10th through the 12th starting at 8am each morning and is only $149. Register for that here and this will focus on the 4 main areas of your business:
- Business Relationships
- Products and Services
- Value of Your Time
Rounding out the trio of focal points discussed in the opening segment on today’s program is the 1st Annual Focus on Entrepreneurs Conference being held April 27th and 28th at the new Wyndham Grand Hotel in Clearwater. Early bird pricing in effect until January 31st with tickets on sale for just $289 and a VIP option for $450. Get your tickets here and will feature over 30 different speakers including key note speakers Michael Gerber and Julie Ziglar Norman!
Our next point of focus was on getting the customer to do the marketing for you with our guest Susie Pecuch, Owner of Design the Customer Conversation, where she specializes in exactly that! The most powerful form of marketing is word of mouth; therefore it is imperative that you work hard to provide a memorable customer experience which will inspire your customers to leave raving reviews and spread the word about your product or service thus resulting in more business back to you.
The reason word of mouth marketing is so successful is simple; because people believe their friends, families and online reviews more than a business’s own marketing and statements. 84% of consumers say that they heavily rely on recommendations made by family, colleagues and friends and 74% of consumers stated word of mouth marketing was a key influencer in making their buying decision.
Recent research by Frederick Reinhold in the Harvard Business Review Report found that only one question actually predicted the financial success and growth of a business. That question was “Will you recommend me? Not only did a business need to get a positive recommendation, if scaled, they needed to obtain an 8 to 10 rating on a scale to influence consumers positively towards their business.
83% of consumers are willing to provide referrals too but only 29% do, so how do you as a business owner get those recommendations and referrals? Susie spoke of 3 things that you must do starting with being able to stand in your own shoes and finding that one word that describes your brand. For instance Disney provides magic, Ritz Carlton provides luxury and Nike provides sports. Ask yourself now, what one word describes your brand? After you have found that word, you must define the conversation for them as they walk out the door. What do you want them to say about your brand?
Next you need to envision yourself in their shoes and connecting with your customers on an emotional level. Customers buy for emotional reasons, not logical reasons and it is about connecting who you are to what they need and want.
Lastly, how do you bring the customer conversation to life and get them to do the marketing for you? You must bring the brand story to life in the customer experience. From the first point of contact to the final good bye, bring the conversation to life and give the customer a memorable experience.
Susie is an expert at getting the customers to do the marketing for you and for over 20 years has helped world-class companies strengthen their bottom line by moving customers from loyalty to advocacy. Having worked with many major brands including Nike, Disney, and Six Flags Theme Park, she can help develop your brand as well! Look out for more from her at www.designthecustomerconversation.com or reach out to her directly at 407-310-6386. Find the complete interview and many more entrepreneurial discussions at www.thatyoutubechannel.com and on iTunes here and learn more about the program at http://www.tampabayradio.com!