Insurance Solutions Featuring April Saland!

Each Wednesday at 8am on #ThatBusinessShow, we highlight members from the Working Women of Tampa Bay Networking Group. This professional organization is similar to what Tampa Bay Business Owners does and is a network for all professional women, not just business owners. They host events across the Tampa Bay area with nearly something going on each day from a Coffee Connection to an educational event featuring one of their members or thought leaders. Check out the calendar of events here and Jessica, the Founder, invites you to an event free of charge to check out the organization for yourself anytime!

Our guest in this segment was April Saland, Co-Owner of A.L. Saland Insurance Solutions and the disability insurance provider for the Working Women of Tampa Bay. Alongside her husband Les, they have been providing insurance solutions in the Tampa Bay region for many years. Their services provide for both business and individual solutions ranging from employee packages and business owner policies to healthcare, life and auto insurance for individuals!

While insurance is not the most exciting topic to cover on the program, it is a necessity of our society and something that can be used to your advantage if you understand all that is available to you as a consumer. Short-term disability pays a percentage of an employee’s salary for a specified amount of time while they cannot work and averages around 50% of the employee’s weekly gross income. This benefit can be employer or employee paid and as a business owner, you can dictate policy that states employees use sick days before going on short term disability. Plans range from 9 to 52 weeks on average. If the affliction exceeds 52 weeks, you carry into long-term disability care. It is beyond the scope of this blog to get into details of the policy types and we recommend that you get in touch with April and Les Saland to help you with questions and coverages for these issues and others related to insurance! You can reach them at 813-995-0292 or online at www.alsalandinsurance.com!

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Help! I’ve Fallen and Need Long-Term Care! Featuring John Massolio!

“Help! I’ve fallen and I can’t get up!” A punchline to many in youth but an area of concern to our older generation and no laughing matter for many. As we age and our bodies become more susceptible to disease and injury, we need to have not only health insurance, we also need to have plans and / or a policy to cover a long-term care event. Enter our guest for this segment John Massolio. He is the Founder of Brass Ring Financial Solutions and is a consultant to financial advisors, independent insurance agents and regional marketing organizations. He was in studio today talking about how to plan for a long-term care event.

Long-term care is an extended period of time that you as an individual may need to cure or heal from an infliction. This entails help with eating, bathing, dressing amongst others, essentially the basics of living. No longer will you be able to prepare a meal, take out the trash, or talk on the phone and the cost of replacing these services can average over $200/day. With as many as 3 in 4 expected to experience a long term care event in their life, it is imperative to have planned for this situation ahead of time.

John speaks about the aging population and how with many Baby Boomers retiring, the demand for this type of service is skyrocketing but that many are still in the dark on the topic and he works to educate them on this resource. You cannot rely on Medicare to pay for these expenses and in situations where you are without resources and need to rely on Medicaid, the wait is long and the services inadequate and uncomfortable for so many. You must set aside resources and time to purchase a policy that covers long-term care.

Long-term care starts in the home via a caregiver then proceeds to a community and then facility as the final stages. As the stages progress, so does the cost. Think about the care that your care has on your loved ones too. The time they invest to assist you takes from their ability to care for their family and earn a living. Inadequate planning puts a burden on others in addition to yourself. It impacts your business too. Can your business survive without you there? These are points to consider and John recommends that you do so at age 50.

In addition to this service, John and his company specialize in much more ranging from insurance products to annuities and more! Learn more about him at www.brassringfinancialsolutions.com or call him today at 813-651-0025 and catch this interview and many more entrepreneurial and professional discussions at http://www.thatyotubechannel.comFind us on iTunes too here and please subscribe to help the brand grow!

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Tired? Quit Making So Many Decisions Featuring Joe Fedison!

Disruption in the workplace impacts both the bottom line and employee culture. As the labor pool evolves, differences in communication styles, appearances and backgrounds present challenges to leadership in trying to manage conflict resolution. It is important to remain cognizant of how the brain processes information and how you, the leader, can use this knowledge to your advantage to minimize or even eliminate disruption in the workplace. Joe Fedison was our guest in this segment and is an Expert in the field of how brain chemistry impacts decision making and how to achieve favorable results by applying his techniques. Author, Trainer, Speaker, and Business Mentor, Joe has dedicated his life to mastering effective communication techniques.

The brain uses 20% of the body’s energy each day. As the day progresses, decision fatigue can set in and impacts the person’s ability to make clear and effective decisions. Recognizing that this exists is one of the key takeaways from this discussion. By arranging important meetings and decisions earlier in the day will result in better decisions made. Joe shares with us a study that showed how the number of favorable outcomes that Judges make peaks early in the morning and then trends downward throughout the day to the disadvantage of the offending counterpart. If you understand this and how the brain allocates resources throughout the day, you can take advantage of this from both ends, whether as a salesman making a pitch earlier in the day, or as the one who is making the decision on a pitch.

Joe talks about the evolution of the brain and how earlier mankind lacked a developed prefrontal cortex which is responsible for personality, expression and decision making. As it developed, it came into conflict with the hypothalamus which was an older area of the brain and helped keep people safe when confronted with a threat. It caused people to react in the traditional fight or flight way that we all know of when we encounter a threat. Today as our society has evolved into an intellectual society, our brain can perceive differences in opinions or others not liking us as “threats” and if we are not cognizant of this, we can react irrationally with the fight or flight response. By understanding that you need to shut off that area of thought and allow the pre-frontal cortex to analyze and then respond, you give yourself a much better chance of a favorable outcome to the dispute.

All decisions break down into three components, a logical, an emotional, and a faith based component. Effective decision makers will have higher degrees of logic in their decision making than the other two components and it’s important to be mindful of this spectrum too and ask yourself “Is the decision I am making logical, emotional, or based on faith in the unknown?” Remove yourself from the emotion and faith in business and focus on logic. Save the emotions for your friends and family and the faith for Sunday. Not that we should not have or show emotions in the workplace, we are all human, but just that we recognize that key decisions need to be thought through because of the impact they can have on so many.

Joe speaks frequently on this topic and a variety of other topics too relating to Time Management, Rapid Conflict Resolution, Focus & Insight, as well as Stress-Less Communication. These talks make excellent lunch and learns or as a speaker series for your staff or for you one on one. Learn more about him and his resources at www.engagedactiontraining.com and reach out to him today at 813-451-3637 for your next speaking engagement. You can see the full interview at www.thatyoutubechannel.com and please subscribe for more entrepreneurial discussions.

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It’s 5 O’clock Somewhere Featuring Leigh Harting!

#ThatBusinessShow gets an early start each day airing from 7am to 9am on Tampa Bay’s #1250WHNZ and the thought of beer at that time is not typically on our mind except on days when we are interviewing entrepreneurs making their living in this industry. Our guest in this segment was Leigh Harting, Owner of 3 Daughters Brewing. This craft brewery, located at 222 22nd St South in St. Petersburg, Florida, started with Mike and Head Brewer (then Head Chef) Ty Weaver in a local restaurant in St Petersburg, Florida. They were working on a recipe for a beer battered fish and decided to make it with their own hand crafted brews. No surprise, it sold a lot of fish and fueled their passion for brewing craft beer.

As the popularity of the beers grew, Mike and Ty decided to invest in a brew house to increase their brewing capacity for the restaurant. When they picked out a 30-barrel system, it was time to move on from the restaurant industry and start a journey in craft beer. As the brewery was being built, the common joke was, “how many beers do we have to sell to put 3 Daughters through college?”, hence the name 3 Daughters Brewing.

Leigh shares with the audience many of the flavors and trends in the industry and we talk about why craft brewing is a growing trend in the area. Their brands are found in many big box retailers including Publix and many may be familiar with the popular Beach Blonde Ale. “The challenge with making good beer is keeping the flavor consistent”. We learn that while they will make a great batch of beer, doing it over and over again is a challenge for them in their business. Even though beer is just 4 ingredients, there is a lot of Chemistry involved in keeping the flavor the same.

Located near the Tropicana stadium, this brewery offers a tasting room, tours and makes a great event space. They have food trucks on site and have trivia nights too! Live music is featured every Friday and Saturday night as well. Find them online at www.3dbrewing.com for more information or call to schedule your next team building event at 727-495-6002. Find the complete interview here https://www.youtube.com/watch?v=TTr6w39-R-g and please subscribe to us on YouTube for more entrepreneurial stories.

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The 5 Steps To Triple Your Income in 2017 Featuring Dr. Ron Eccles!

With 2017 just around the corner, consider TBBO as a New Year’s Resolution for your business. Get out and network with other area business owners and let Jamie help you connect with key resources and people in the Tampa Bay community. As a bonus to our listeners, feel free to schedule a free connections meeting with Jamie. This is a free 15 minute phone call to anyone who needs some guidance or looking for an introduction to someone in the community. Schedule with him at www.thatkeyconnection.com and learn more about TBBO at www.thatbusinessnetwork.com!

Our guest in this segment was Dr. Ron Eccles, a returning guest and Sponsor of Tampa Bay Business Owners. He is an Author, Coach and lifelong entrepreneur and was with us today to talk about his upcoming event – How To Triple Your Income in 2017! The event is being held Thursday January 26th at the WestShore Ramada Inn located at 1200 N WestShore Blvd in Tampa and will be from 8am to 5pm and includes lunch. Dr. Eccles offers a money back guarantee too – come for the morning session and lunch and if not satisfied, request a refund of your money and avoid the afternoon session. The event is priced at just $297, a nominal cost which reflects only a portion of the value you will receive at this event.

At the event, Dr. Ron guarantees a no fluff, intense day of business education with usable and actionable items for your business. He will be delivering content on his 5 step system to triple your income in 2017 which will focus on:

  • How to create a Unfair Marketing Message that is irresistible to your ideal client
  • Discovering the ONE proven business system to allow you and your team to 10X your productivity and shatter all sales goals
  • Creating a company culture that attracts the best clients and team members
    • Learn more about the 3:1 ratio he discusses in this segment too at the event which states you need 3 parts positivity to 1 part negativity to effectively grow your team
  • Uncovering the most powerful weapon to lock in customers for life and fill your business with new customers and clients
  • The secret ingredient to accelerate you to the top of your field, leaving your competitors in the dust!

Dr. Eccles is a serial entrepreneur starting as a Chiropractor before spending 10 years as a Restauranteur and then in Real Estate investing and has lifelong experiences that he wants to share with you at this event. He is a phenomenal and engaging speaker and this event is a great way to kick off 2017 for your business. Register for the event here and please email or call him with any questions – 484-515-4042 or drron@conquermyeverest.com! Find the complete interview here https://www.youtube.com/watch?v=TTr6w39-R-g and please help support entrepreneurism by subscribing to our channel.

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It’s Never Too Soon To Start Your Business Featuring Mary Osada!

The year was 1996, I was 19 and attending Florida Southern College where I majored in Chemistry and Biology in the hopes of becoming a Virologist. That obviously never happened because I spent more time at Kau’s, the college bar, than the classroom. I was the guy that showed up in class on test day which worked okay for the first two years but by the time I was a junior, that no longer worked and I had to drop out because I was failing all my classes. Needless to say my path to success took a detour at this point. I rebounded around age 27 and got back to school and onto a path of entrepreneurship.

Our guest in this segment was already an entrepreneur at age 19 and today is well on her path to success. She is Mary Osada, a Hair Stylist and Owner of Hair by Mary Osada. She is a graduate of the Paul Mitchell School in Tampa where she graduated with Honors and is also a Color Educator for Loreal Professional. Located at 533 S Howard Ave in Tampa, she opened her business with the goal to retire by age 50.

She attributes much of her clientele growth to Instagram and today keeps a full schedule which works with both men and women. She talks about the trends in the industry today and touches on her many services which include Balayage (I just learned about this today and cannot explain it) as well as full color and color re-touches. She also does Ombre Hair too, another trend that I just learned about today but if you Google that term you get a lot of pretty hair pictures! I’ve never been up on hair trends and have been sporting the same haircut since birth although I did try parting it to the other side once. Oh and I did highlights back in my early 20s.  We also learn that Kelly tried her hand at hair styling too but had to retire early after an unfortunate incident that cost someone part of their ear.

You can schedule an appointment with Mary here https://www.styleseat.com/m/book/v/maryosada and please head over to her Facebook page https://www.styleseat.com/m/book/v/maryosada and support it with a like! She can be reached for appointments too at 813-777-5131 and you can view the full interview here https://www.youtube.com/watch?v=tZIhv8oX2eo

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Anyone Can Market, But You Earn PR: Featuring Gina Morales

#ThatBusinessShow turns 100 weeks old this week! At 5 shows a week too that means Friday is episode 500!!   The show is now available on multiple podcasting platforms and we ask that you please subscribe to us on iTunes and leave a review too which helps the show grow and find us on YouTube at www.thatyoutubechannel.com

Our guest in this segment was Gina Morales who owns her own Public Relations company, Gina Morales PR. After building the PR department at the Seminole Hard Rock Casino, Gina branched out and started her own firm which now represents Film Tampa Bay among others. She spoke today about the relationship that Tampa Bay and Florida in general has with movie producers and how it is a challenge for our State to draw in big budget films. Recently, The Infiltrator, was produced in Tampa and she along with Dale Gordon played a central role in promotion for the film but stressed that more effort is needed to attract this industry here. The lack of resources and incentives are a large reason many producers do not come to Florida and the area recently lost a Ben Affleck film that is setup largely in Ybor City. The film was made in Georgia where it made more sense for the producers to re-build an Ybor City set than to film in the actual community.

Gina talks about the differences between PR and marketing and how PR is the art and science of earned media and building relationships and cannot necessarily be bought. This is the trust that is earned over time whereas marketing is everything else and is mostly bought by small business owners. Both require much data and research to be effective and Gina believes that the best PR people and marketers are using is an integrated approach to both. “All PR is not good PR” Gina explains too in this segment and speaks specifically about recent events in the media such as the Colin Kaepernick controversy and how many big brands do not want to be associated with negative issues involving their representatives. While some benefit from the idea that all PR is good PR, it is not universal and business owners need to subscribe to the idea that effective PR is good PR.

Gina speaks of her philanthropic and community involvement and stresses the importance of giving back to your community and closes with recommendations on getting publicity for your company ahead of big events. If you can use her services, get in touch with her at 813-530-6521 or online at www.ginamoralespr.com and catch the complete interview here https://www.youtube.com/watch?v=tZIhv8oX2eo – all shows are streamed live in studio and you can watch live Monday through Friday 7am to 9am at http://www.tampabayradio.com!

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