Make Your First Impression With Urban Body Clothing Featurng Cleland Ayison!

We all get one chance to make a first impression. With that one chance, appearance and style are frontrunners to perception and in choosing an outlet to maximize your appearance, consider Urban Body Clothing located at 711 S Howard Ave in Tampa. Our guest today was the Owner, Cleland Ayison who dressed to impress too!

Urban Body Clothing was established in March 2000 as a fun and exciting place to shop in the South Tampa SOHO District by Mr. Scott Moore and it is currently a fashion forward and fun store to shop at for both ladies and gentlemen who pride themselves in wearing good quality clothing.

After 16 years of being the premier destination the South Tampa community, they have become a clothing line without losing the touch of the essence of a fun boutique to shop at.

They now offer:

  • Custom dress shirts for men
  • Custom shirts and Blouses for women
  • Monogram on shirts
  • Custom Suits for men
  • Custom suits for women
  • Custom shoes for men
  • Custom ties for men
  • Custom Shoes and belts as well.

Cleland also touches on their latest brand Thee Black Jack featuring the latest in trending apparel and available for review at www.theeblackjack.com! Find them online at www.urbanbody.com or via phone at 813-251-5522!

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New “Rears” Resolutions To Become a Bikini Boss Featuring Carolynn Smith & Theresa DePasquale!!

Successful businesses build their image around a brand.  Brands are memorable, marketable, and sellable and work to differentiate the business from competition.  Our guests today spoke on this topic and shared with us some tips on how to pitch to the media, the do’s and don’ts of social media and the importance of being authentic to your audience.  We were joined in studio alongside Carolynn Smith, Founder of 7 Marketing PR and Theresa Depasquale, Founder of Bikini Boss Fitness.

Carolynn Smith is a Hall of Famer in NCAA Women’s Basketball, Emcee of the NCAA Women’s Basketball Final Four (2015, 2016, 2017,) a Former Fox Sports Radio personality, former “Million Dollar Baby” in sales and marketing for Hilton Hotels Worldwide & Starwood Hotels and currently the owner of successful marketing and Public relations firm, Seven PR + Marketing.

Theresa Depasquale is the CEO and founder of Bikini Boss Fitness and is an entrepreneurial fitness expert, author, wife, and mother of 2 (ages 5 and 8). She has made her mark internationally in the fitness industry with her revolutionizing online training and content delivery programs including her Squat Booty Secrets Workout Program! “Bikini Boss” is one of social medias most popular fitness Phenom’s, inspiring and helping people around the world to improve their health and fitness. At 250,000 plus followers, her presence continues to grow rapidly because of her straight-up, in your face approach to health and fitness. Author of “Boss to Bikini” – Amazon’s #1 Mover & Shaker in 2016

Carolynn, who works with Theresa on her PR, shares with us a recent successful pitch that got Theresa National media coverage – New Rear’s Resolutions.  Simple fitness tips to improve your butt through fitness and diet.  “It’s all about positioning yourself in the industry as an Expert” states Carolynn.  This is one of her steps to PR and marketing magic.  Some of her other tips are:

  • Target the correct media to ensure you are reaching out to the journalists, editors and producers who communicate to your target audience.
  • Use a publicity calendar so that you do not miss opportunities to get on TV
  • Understand timeliness and trending news to increase your chances for coverage in a well-timed angle to pitch

Theresa speaks to her journey as a leading fitness Expert in a very crowded field of service providers and stresses the importance of positioning via branding.  The biggest mistake people make is having no strategy.  She shares with us in the beginning she focused her strategy on Instagram posts and that quickly grew her influence and today is the focal point of her business in terms of new clients.  She puts herself out to her audience as her authentic self and cautions against posts that are systematic and always focused on selling.  Theresa also talks about a great resource on branding and differentiating yourself called The Purple Cow, a book written by Seth Godin.  You can pick up a free copy of this via audio book by visiting www.thatbusinessshowbook.com too!

She closes with a discussion on the do’s and don’ts of social media which are:

  • DO be authentic
  • DO tell your story
  • DO educate and inform
  • DO provide value
  • DO stay true to your values
  • DON’T do what everyone else is doing ( brown cow)
  • DON’T talk in 3rd person
  • DON’T spam followers with ads
  • DON’T post pics with no caption and hashtags
  • DON’T post self- absorbed pics

Both of these women are excellent sources for improving your business and brand.  Learn more about Carolynn at www.sevenmarketingpr.com or give her a call today at 813-758-8460 for help with your public relations and more about Theresa at www.bikinibossfitness.com.  Catch this complete interview at www.youtube.com/jamiemeloni and like us on Facebook here and please follow us on Twitter @thatbizshow to support entrepreneurs!

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Examine the Examen App Featuring Brian Kornfeld and Matthew Cole!

Apps are opportunities!! Do you have an app idea? It starts there, just an idea! Get with Brian Kornfeld today to turn your idea into APTION! 727-415-6705 or http://www.popkornapps.com!

In this segment, we heard from Mathew Cole, a third-generation Floridian, UF graduate, an avid runner, reader, and supporter of the arts. While out for a jog in the Spring of 2015 and listening to an audiobook, he learned of the Jesuit’s optimistic examen prayer. Inspired, Matt searched for an app that promoted positive daily posts, the sharing of nonprofit activities, and a philanthropic spirit. Surprised to discover no such app existed, he created his own! Examen was born.

Matt contacted Brian to design and develop Examen and both were in studio today to discuss its usage and features. It is currently in Version 1.0 and available in the iOS Store and will be in the Android Store within a few days. Designed as a community that promotes positivity, users upon registering will be guided through submitting their volunteer history, another feature of the app designed to act as a central warehouse for volunteering while falling in line with the mission of the app which is focusing on positive and inspiration.

Brian’s vision for PopKorn Apps grew out of his passion for accomplishment. With a background in Aerospace Engineering, app design fit well within his skillset and he discusses some of the methodology including LEAN and Agile in this segment and how they apply to design. He has worked on satellites that are now in orbit and stresses that as an engineer, his eye for attention to detail and ability to pick up on efficiencies to keep costs minimized with the app development.

Other designs by Brian include the RhiKnow App that he developed last year that works as a social network to get recommendations from just your friend/peer network on places to eat, travel and more; think of it as Yelp with just recommendations from people you know and trust. This app can be found on iOS and Android operating systems free of charge too.  Brian’s other creations include Cheap Buzz which is a great way for college students to hear about deals at local bars. CheepBuzz allows for bars to post any special and have the users sort through and see what they might like.  Users can even get better specials by using the “Chick-In” function, which will only work while they are at a given bar during the time of the deal. There is also Eazy Menu which is a new and innovative way to help you pick your best option to eat at a large number of restaurants. EazyMenu takes your dietary preferences and restrictions to help comb through large menus while helping you easily read in a dark restaurant, saving you time and stress.  There have been many app success stories in the news lately including PikMyKid which we highlighted last year just after launch and today is in discussion with Microsoft on a deal. With the move from desktop to mobile, apps are in high demand, you just need an idea to get started.  Brian invites you out for a discussion free of charge – give him a call at 727-415-6705 and visit him online at www.popkornapps.com and learn more about Examen at www.examenlife.com! Find the complete interview at www.youtube.com/jamiemeloni and please subscribe to us on iTunes, Stitcher or Google Play!

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