Spirituality and identity are core components of who we are. Whether you have clear, defined ideas and beliefs or are uncertain of where you stand in these areas, all of us know these can be thought provoking and oftentimes sensitive areas of discussion. Our guest in this segment, Michael Parise, brought a different dynamic to #ThatBusinessShow today as we focused much of the #MorningDiscussion on spirituality and identity. Michael spent 32 years as a priest in the Catholic Church in Boston, only recently leaving it in 2009 due to internal conflicts inside the church around the handling of sexual abuse of children by the Church and his identity as a gay man. Today he is a Life & Spirit Coach where he focuses his skills and efforts on helping those who are overwhelmed by responsibility in their lives and / or those who have experienced a life changing moment.
In the opening segment, we learn about Michael’s internal struggle with the actions and restrictions of the Church and he elaborates that even though he was a gay man, that was not the reason for his leaving the church. He explains that he realized at age 25 he was gay, but that the Church required celibacy therefore it was a non-issue. As the years passed, he became frustrated with the day to day operations and teachings of the church and he discusses how he slowly came to the decision to leave the Church and pursue work outside of spirituality. As he returned to the workforce, he found it changed and challenging and he talks about some of the challenges he faced early on in his re-integration into life outside of the Church. Shortly thereafter he took his skills learned as a Priest and his natural ability to help others with stress management and became a consultant / life coach to others. He is certified both in spiritual direction and in stress reduction and trauma recovery and takes an integrated and holistic approach to body, mind, and spirit. His instruction to his clients does not focus on the teachings of the Bible directly.
Michael also discusses his book, Life Interrupted, Taking Charge After Everything Has Changed. It is for those who have given selflessly to others most of their lives and are now ready to prioritize themselves. At the end of the book readers will have a new understanding of the steps to take to a new life and will be able to match who they are in their Soul with what they really want to do. They’ll find freedom in a personal spirituality that works for their best interests and connects them to a reality-driven life. Copies of the book can be found online at www.parisecoaching.com.
Throughout the discussion, we hear a lot on the ideas of spirituality and Michael’s as well as Jamie’s personal beliefs in what God is. Michael explains that God is way bigger than anyone can imagine and that there exists between us all a core collective sub-consciousness that unites us all. While he, as well as Jamie, are at odds with much of the teachings of the Bible, they both agree there exists a higher power that we as humans cannot understand. The teachings of the Church have been worked and twisted in such ways to produce fear in others for doubting or digressing them and Michael reminds us that each of must find their relationship with God. Reach out to him today for a consultation at 813-449-3904 or firstname.lastname@example.org and see the complete interview at www.youtube.com/jamiemeloni or find the Podcast at iTunes, Stitcher or Google Play!
Branding and marketing is core to any successful business. To many it seems that every idea has been done and they default to basic techniques such as social media postings or a billboard on a highway. To others though, branding and marketing is a challenge they welcome and excel at. Our guest on this segment demonstrates that type of mentality. Terry Blachek was one of the early founders of Orange Theory Fitness, a group fitness concept that takes your results to new heights using 60-minute classes broken into intervals of high-intensity heart rate based training. He has more than 25 years’ experience in the management, operation, sales, marketing and development of club companies in the health and fitness business.
He shares with the listeners the history and founding of Orange Theory Fitness which erupted onto the fitness scene 6 years ago and today is a franchise that has over 1000 locations across the US. Growing upon the research and results of Ellen Latham who owned the first Orange Theory Fitness, the Founders saw an opportunity to grow via effective branding. Terry was brought in to develop the brand and he explains the idea and concept behind the name of the club and how it has nothing to do with the fruit as Jamie first assumed years ago.
Orange Theory Fitness is not a traditional big box fitness model and focuses on group training sessions geared towards getting your heart rate in the target zone. All participant’s heart rate is displayed on a board that everyone can see and by staying in their defined zone, maximum weight loss is achieved. The workouts are fun and anyone of any shape or size can participate at their own pace, again shooting to reach just a target heart rate of which is not on the high end. Maximum weight loss occurs at a lower elevated rate than it does at the higher elevated rate of safe cardiovascular work!
Terry talks about where Orange Theory fits into the fitness landscape, as that as a boutique alternative to larger big box options. By utilizing the groups, they pass on the cost savings of one on one personal training sessions to the workout groups so you get the same level of results for a fraction of the cost.
Terry also advises on some of the economics of fitness clubs and we learn that a typical consumer will drive 8 to 12 minutes to a fitness center and fitness trends tend to last between 5 and 10 years. We question Terry on whether or not Orange Theory Fitness is a trend or a fad too and he states that he gets that question almost as much as gets “What is Orange Theory Fitness? Today, the brand has grown into 1000 locations and this development puts to rest much of the trend/fad talk that accompanies new concepts in fitness.
We learn some good insight from Terry on what it takes to operate a business successfully too. Love what you do, work with or on an effective business model and be sure you are properly capitalized are the three key areas that Terry elaborates on.
Today, Terry spends the majority of his time in Austin & San Antonio, Texas as the Area Developer for Orange Theory Fitness and has a part time residence in Tampa Fla. Terry has opened 10 Orange Theory Fitnesses in Tampa starting in 2011 and sold his interest in 2014 and 2016. Terry brought Orange Theory Fitness to Central Texas in 2014 and today, there are 11 open studios in Austin/San Antonio with plans for 19 studios expansion over the next year in the region’s highest-growth areas. He is recognized for his thumbprint on this brand and considered one of the elite operators. Take advantage of their free workout offer at any location to experience the Orange Theory difference and learn more about the brand at www.orangetheoryfitness.com. Catch this complete interview on our YouTube Channel here https://www.youtube.com/watch?v=NFgg1k-46SI and please subscribe for more entrepreneurial discussions. Find out more about the program at www.tampabayradio.com and connect with us on Twitter @ThatBizShow! Terry is also featured in the latest edition of EDGE Business Magazine which can be found here