Reaching a Defined Audience Through Print Advertising on #WorkingWomenWednesday Featuring Pamela Settle!

#WorkingWomenWednesday features professional women from the Tampa Bay area networking group, Working Women of Tampa Bay.  Each Wednesday at 8am on #ThatBusinessShow, we hear from and learn from inspiring women in the community and about events that are helping improve our community.  Founded by Jessica Rivelli, the group is a well known brand in Tampa and has events all across the Tampa Bay area.

Jessica spoke of a few of the events on the horizon including their kickoff lunch on January 10th and the Habitat for Humanity’s Women Build Project in the spring where a house will be constructed using 100% women labor.  Take advantage of one of their events today to meet new professionals from around Tampa Bay –!

Our guest on this feature was Pamela Settle, Owner of Good Living Magazine.  This magazine, which is published quarterly, focuses on reaching moms, a core group of decision makers for business owners to reach.  Pamela explains how many traditional mediums for advertisement are not finding this demographic and how her brand solves this problem.  While some say that print advertising is dead, Pamela works to dispel that myth, saying that print advertising is not dead, but old print ads are.  She explains how digital advertising is being weeded out by apps and how distracting that environment has become, meaning that your ad may only get a glance before the consumer looks elsewhere.  Via magazines, you have a consumer engaged with your product for 20 to 30 minutes at a time and thus spending more time analyzing and reviewing the ads.

Good Living Magazine focuses on a positive message and works to bring value to their readers.  With the influx of fake news sites and social media wars, many mothers turn to outlets that have a positive focus.  Pamela utilizes schools to disseminate the magazine and finds that both the children and mothers are very receptive to the magazine in this environment.  To help reach and inspire the children, she has launched, the Healthy Kids Club too and she asks that you sign up for updates and prize giveaways related to this new program here

Good Living Magazine has out now a campaign called “2017 is a GOOD year to be a Gift.”  where they are encouraging everyone in the community to find additional ways to show kindness in their daily lives next year and their cover model for their winter issue is Winter the Dolphin, and she is a fantastic example of using whatever you have to help others. Anyone can read this issue by going to their site at and also the magazine is open to contributing writers.  If you would like to submit a story for consideration, there is a place to do that on the site.  Catch this complete interview at or podcast on iTunes, Stitcher and GooglePlay.  If you would like to get on the #MorningAir to talk about your business or organization, visit and reach nearly 5,000 listeners and viewers today!


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