How to Differentiate in Business? Try Blogging Featuring Tracy Guida!

Differentiation is a key component of a successful business brand but many business owners struggle with ways to differentiate themselves.  One area that is simple to implement and often overlooked is the use of blogs.  Blogs are easy to start and cost nothing to produce other than your own time.  Many people struggle with writing skills and you can use this as an advantage to position your brand over others who lack the ability to showcase their brand through writing.  Our guest today was Tracy Guida, author of two blogs, My Other City by the Bay and Eat Drink and Be Tracy, who helped guide the #MorningDiscussion on how to blog.

My Other City by the Bay was inspired by her hometown San Francisco where she lived for many years.  After leaving for Tampa, she felt a void and decided to fill that void by falling in love with Tampa and its many beauties and launched this blog.   She began writing about all of her favorite places in Tampa Bay that reminded her about some of her favorite places back home and not only did she get to experience some of the best spots in Tampa Bay, she also made a lot of friends.  On this site, her latest blogging project called #31DaysOfLove, is featuring 31 local businesses during the month of December with a giveaway for each one.  Her other blog, Eat Drink and be Tracy features tips on food, restaurants, recipes and travel tips, inspired by her love of fine dining.

To get started with your own blog, here are some of the basics.  Once you have your idea or topic, you need to commit to a schedule.  You need to commit to weekly at a minimum because your goal is to build an audience and audiences depend on dependability.  If you are sporadic in your releases, you will never develop an audience.  Ideally, you should keep the blogs to 500 to 700 words but that may morph over time and needs to be based on what your audience wants.  Set up the blog at, it’s free!  You can upgrade to paid features but that is not necessary until you develop and find that you are able to commit to the schedule.  WordPress makes blogging very easy with easy to link sharing buttons for release across social media and the ability to insert images, videos and links.  If you have a website, look to add a blog page.  All page editors will have a tool to easily insert a blog so take advantage of this.  Once the blog is written on WordPress, it will populate on your site easily.  Research what an RSS feed is and know where your blogs RSS feed is.  You can use this link to submit to other sites that promote blogs.  It’s as simple as copy and paste in many situations!  As your blog develops and you can show a readership, you can begin to market it to advertisers.  Keep it simple to start and there are plenty of online resources to learn more.  You can visit #ThatBusinessShow blog at where we blog on each of our guest’s appearances just like this one featuring Tracy Guida.  Find the complete interview at and and visit to get on the program today!!


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