The show’s reach begins with our local market, Tampa Bay, Florida. The show highlights business and community leaders each morning via live interviews that focus on their successes. The show works to inspire others to step outside of the box and discover the entrepreneur inside them through hearing the trials and tribulations of others in the community. We interview entrepreneurs and leaders in all areas of development too so the show will appeal to people in all areas of entrepreneurial development from idea to tremendous success. The listenership on the live airwaves each morning is estimated to be 2,000 to 3,000. This market is the “morning drive” market in Tampa Bay and demographics for 1250WHNZ targets people 45+ and has a median listening age of 53. Average household income of the listenership is over $75,000 annually and is 49% men and 51% women.
Our partnership with iHeart Media Communications also extends to commercials that air both on 1250WHNZ as well as 970WFLA. The show and partners are promoted via these commercials.
The reach is further enhanced through our use of live video streaming. Each show is streamed live online at TampaBayRadio.Com as well as WeBeamTv.Com where we are that channels morning show. Viewership numbers are trackable and a monthly report is received that shows us the viewership which includes total number of viewers as well as time spent viewing. The show started with a base of 7,000 viewers for the month of February 2015 and today is averaging 60,000 to 70,000 viewers per month. This adds another 2,000 to 3,000 viewers per show conservatively estimating and depending on guest.
Post show production includes placement on the following sites for the audio. As of December 5th, we began posting audio by the guest segment. Prior to that, the shows were posted by the hour and included typically 2 guests per show. We felt by making this move that we would pick up more listeners and downloads through more defined show titles as well as producing more episodes for review.
The show is then sent to:
SoundCloud – https://soundcloud.com/jamie-meloni
ThatBusinessShow – http://www.thatbusinessshow.com/
Post show production includes placement on the following sites for the video. The videos are uploaded by the hour still.
YouTube (in High Definition) – https://www.youtube.com/jamiemeloni where we currently have 170 subscribers and nearly 30,000 views.
TampaBayRadio.Com – all shows are uploaded to our primary website in the show info section by month. Data on viewership at this location is not easily trackable because it is hosted on our local server.
Post show production continues with a blog that is written after each episode. The blog is located at www.tampabayradioblog.com. Starting December 5th, a blog is written per guest / segment on the program. Prior to that, one blog entry was written per show which talked about all the guests in that one blog. Currently the blog has 26 followers and just under 10,000 views all time. The blog is not heavily promoted at this time and is used primarily for the show descriptions on Social Media sites. This works to effectively “transcribe” the show so that search engines can better pick up the episodes via SEO.
Post show production continues with placement of our guest’s show cards with bio on our primary website at www.tampabayradio.com. All past guests can be found here and by clicking on their showcards, you are taken to another page with an embedded copy of their interviews on YouTube along with a copy of the blog. This feature enables the hosts to easily search prior guests and make key connections for them inside the community anywhere they are!
2015 Guests – http://www.tampabayradio.com/Past_Guests_-_TBS.html
2016 Guests – http://www.tampabayradio.com/Guest_Network_-_2016.html
We have an extensive social media campaign that goes along with each show. Our sites are found below:
- Twitter – https://twitter.com/thatbizshow
- 1800 followers as of December 2016
- Facebook – Show Page – https://www.facebook.com/thatbusinessshow
- 4500 likes as of December 2016
- Facebook Group Page – https://www.facebook.com/groups/thatbusinessshownetwork/
- New group formed in December 2016 with 354 members as of then
- Facebook – Personal Page – https://www.facebook.com/jamie.meloni & https://www.facebook.com/kelly.wilson.7146?fref=ts
- Jamie has nearly 2200 friends
- Kelly has nearly 2700 friends
- Facebook Page for Business Network Tampa Bay Business Owners (TBBO) – https://www.facebook.com/TampaBayBusinessOwners
- Nearly 13,000 likes as of December 2016
- LinkedIn – https://www.linkedin.com/in/jamiemeloni & https://www.linkedin.com/in/kelly-wilson-38b13187
- Jamie has nearly 4,400 connections as of December 2016
- Kelly has nearly 10,000 connections as of December 2016
- Google Plus – https://plus.google.com/+JamieMeloni/posts
- 76 followers as of December 2016, not heavily promoted
- YouTube – https://www.youtube.com/jamiemeloni
- 170 subscribers and nearly 30,000 views as of December 2016
Each show has an assistant that handles social media posting live during the show. These include short video clips that are posted on our Facebook Fan Page as well as Facebook Live. Short video clips work to increase the audience who are willing to click on a sample clip versus listening to an entire episode. These short clips easily add 500 to 1,000 views to a segment with some adding up to 10,000 depending on engagement and guest!
We also engage our guests via live tweeting, and Facebook tags which encourages our guests to share amongst their sphere of influence.
The show has a built in audience development tool which is the guest network. We consistently bring in new guests and through the use of show cards, in addition to the audio/video content, encourage the guests to share them amongst their friends and family. This helps spread the message about the show too. Guests love the show cards that we produce for them and they are high quality, professional announcements that have their photo, logo, and contact information on them for ease of use.
We have a dedicated show photographer too that provides professional in studio photography to each guest. The show photos are actively shared across social media too and again add to social media impact that the show has. Our show photographer is Rick Tauceda at www.ricktauceda.com
The reach of the show is also enhanced by our business network, Tampa Bay Business Owners. TBBO is an eight year old business owner network that meets regularly to focus on educational and collaborative events for business owners. Jamie is a partner inside the organization and we regularly highlight the members through free appearances on the program. Other guests are charged for appearances. TBBO has been a recognized business brand in the Tampa Bay community for nearly 9 years now. More can be learned about TBBO at www.tbbo.org
In summary, through the use of these different channels which include radio, video, social media, networking, photography and radio commercials, That Business Show reaches easily 100,000 weekly!! Get involved today, apply at http://www.tbsinterview.com!