#FocusFridays Focusing on Travel Agents, No Fear Speaking and Insurance Featuring Angie Lusk, Joe Yazbeck and Ed Elsasser!

#ThatBusinessShow ends another week on Tampa Bay’s #1250WHNZ and we thank all of our listeners, viewers and partners for their support of the program.  Immediately following the program, we held our first Business Improv event for TBBO members.  The workshop was the first and featured Headlining Comedian Law Smith and Improv Coach Nancy Sears as instructors.  The event was well received and included fun activities designed to make us laugh as well as learn how to improvise in business.  This TBBO member benefit will be a monthly feature for TBBO members and we encourage all business owners to apply for membership with Tampa’s Premier Business Society, TBBO.  To schedule a one on one discussion on the benefits of joining TBBO, head over to www.tbbo.org/join-us and fill out our contact form and become part of the entrepreneurial movement today in Tampa Bay!

#FocusFriday was the focus of hour #1 on #ThatBusinessShow this morning as we welcomed Angie Lusk, Chief Strategist with Focus on You Strategy in studio.  Juliann Nichols took the day off and Angie and Jamie discussed the benefits of CEO Exchanges and delved into Angie’s own business as a Travel Agent.  Angie talks about how she helps people develop plans and processes to execute their vision and accomplish their goals. She spent ten years running fast-paced campaigns that relied on precise plans to run successfully and knows first-hand the challenges of starting your own business because five years ago she started her own vacation planning business – Trips with Angie. She specializes in helping families and small groups find the best match for their vacation with a special focus on Disney World, the Caribbean, cruises and gluten free travel.  We learn throughout this segment of the value of a travel agent and how she competes with the online powerhouses such as Expedia and Travelocity.  “It’s all about filtering and customizing. You and I can chat for 20 minutes and then I can filter all the options and present to three different options with the pros and cons of each. Example, if someone says I want to stay at an all-inclusive that is walking distance is a local town. That narrows down thousands of options to about five resorts between Puerto Vallarta and Playa del Carmen, Mexico” says Lusk, just one of the selling points she offers to travelers.  The personal touch versus the online touch.  She shares some common mistakes that travelers make and how she works to identify and eliminate them from occurring such as not booking in the proper name (oversees flights require middle name) and how many people rely on Internet photos only to be disappointed upon arrival.  Angie shares with us how Juliann and Focus on You Strategy got her laser focused on her business and how she learned to cast a smaller net and focus on her “niche” which was Disney World sales which then saw her bottom line increase.  She goes on to explain the 5 Whys that Focus on You Strategy teaches which are category, niche, company, person, and urgency – tune in to the show On Demand to hear more about these categories.  You can find this show and all past shows at www.tampabayradio.com under show info and the high definition video available on YouTube at www.youtube.com/jamiemeloni – Find out more about Angie and her travel business at www.tripswithangie.com and take a moment to book a CEO Exchange with Angie and Juliann at www.focusonyoustrategy.com!

At 8am, we welcomed Joe Yazbeck.  Joe Yazbeck is the Founder, President and CEO of Prestige Leadership Advisors whose mission is to facilitate leaders in becoming dynamic powerful communicators so they can significantly influence the world around them. Having worked with heads of state to leaders of major corporations as well as high-ranking military officers, political candidates to best-selling authors, Joe Yazbeck is a highly sought after leadership and communications coach.  Government and business leaders around the globe seek his counsel and company’s services at critical times such as PR and strategic direction, media training for launching a new brand, influencing board members, speaking to government committees, winning a political campaign, creating a successful exit strategy or recovering from a loss of confidence, etc.  Joe created the internationally successful No Fear Speaking system which offers a host of communications services which include executive level speaker training, negotiation skills, media presentations for radio and TV, sales presentations and courtroom/trial presentations, etc. Joe has also authored a best-selling companion book by the same title, “No Fear Speaking: High Impact Public Speaking Secrets to Inspire and Influence Any Audience” which is an Amazon #1 bestseller.  Training programs, corporate and public workshops, online video trainings and other support materials are also available and you can find out more about Joe and his programs and book at www.nofearspeaking.com!

At 8:30, our guest host Dr. Ron Eccles, Speaker and Business Advisor with Make Your Mark, took over the #MorningDiscussion speaking with Ed Elsasser, President of Prime Group Insurance.  As one of the founders of PrimeGroup, Ed oversees PGI’s day-to-day operations. PrimeGroup specializes in workers’ compensation, property, general liability, commercial auto, and health insurance. He currently sits on the Board of Directors of the Ryan Nece Foundation, the Independent Insurance Agents of Greater Tampa, and the Laurel Street Commerce Center. He is also involved in many other charitable organizations and believes strongly in giving back to the community.  The company was founded in 1999 as a boutique style agency and since 2010 have acquired five established independent agencies and have more than tripled in size.  They currently manage over $50M in premiums out of their three main locations, Tampa, Palm Beach and Maitland.  To learn more, reach out to Ed at www.primegroupins.com or give them a call today at 813-284-4300!

Angie Lusk (Small)Joe Yazbeck (Small)Ed Ellsasser (Small)

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