That Business Show Recap 04-22-2015 Featuring Meredyth Censullo and Wendy Kelly

Guess What Day It Is!  Yes, it is hump day, but it is also Working Women Wednesdays on That Business Show with Jamie Meloni, a weekly feature each and every Wednesday highlighting two professional working women from the Working Women of Tampa Bay Networking group, founded by Jessica Rivelli.  Learn more about this influential and highly involved group of professional women at

At the top of the hour, we heard from Jessica Rivelli who just announced the 3rd annual Working Women Conference yesterday.  That event will be going on September 10th and 11th at the Straz Center.  This event has been highly successful in the past two years with women from all across the area and state attending with many more expected this year.  Tickets will be on sale in May but be sure to mark your calendars to attend and learn more at

My next guest today was EMMY award winning journalist turned social media influencer, Meredyth Censullo.  Meredyth has a rich background in journalism and traffic reporting and used social media so successfully in that field that it catapulted her into her new career as a social media influencer/consultant.  She has founded SMEEP – standings for Social Media for Events, Engagement and Publicity.  Her successes in this field opened up invites to tweet for the Tampa Bay Lightning, Rowdies and Straz Center in addition to a number of privately held businesses.  She shares some great social media tips on this segment including effective hash tag use and the different ways we should use each of the social networks and advises strongly against linking all your social media sites together.  Meredyth is available for freelance social media work and can be contacted via email at and be sure to follow her on Twitter @MeredythTV.

On the 2nd half of the show, I spoke with Wendy Kelly, owner of Pet Peeves Animal Training, a very successful positive pet training and behavior modification company located in Pinellas Park, Florida.  She is also the Founder and President of The Pawsitive Life Foundation, a non-profit organization created to rescue and train dogs for early cancer detection.  She shares on this segment her own personal story of a dog she rescued that detected the cancer in her body and that inspired her to start the non-profit organization to help rescue dogs for this service.  She explains on the show how dogs highly adept sense of smell picks up the odor of cancer through the breath because cancer gives off a faint necrotic odor that dogs can pick up.  She is also the author of the book, Buji and Me, 7 Lessons from the Dog Who Rescued Me, of which we also touch on during this show and can be found in bookstores across the country as well as on  Amazon.  Wendy is available to assist you with your pets and caters to dogs, cats and birds so reach out to her directly at 727-548-7387 or email at and learn more about her company at  Also, learn more about The Pawsitive Life Foundation and ways to get involved at! 


Meredyth Censullo Wendy KellyJessica Rivelli

That Business Show Recap 04-21-2015 Featuring Alexis Muellner and Debbie Lundberg

Be sure to check your websites today for mobile friendliness.  Today is “MobileGeddon” – they day when Google will not index/rank non-mobile friendly websites within their search engines anymore.   There are many ways to check this, one site can be found here –  If your site needs work, be sure to visit our guest network page at for some of our past guests that specialize in website development!

On the first half of the show today, I welcomed Alexis Muellner, Editor of The Tampa Bay Business Journal.  Alexis brings with him a strong background in both radio and print media and we had a great chat about his media background and the history and role of the Tampa Bay Business Journal.  Alexis is in his 17th year with American City Business Journals and was named Editor of the TBBJ in August 2004 after working in Miami for 14 years.  In 2013, he was the recipient of the National ACBJ Eagle Award, his company’s highest honor and is a regular contributor to ABC Action News in Tampa Friday mornings as well as a frequent commentator on Bay News 9 since 2000.  Tune in to this informative segment and hear about what is happening in the Tampa region and ways to get involved and contribute to the Tampa Bay Business Journal.  Alexis invites all people with story ideas that fit the Journal to contact them via social media @tbbjnewsroom and reach out to Alexis directly at or phone at 813-342-2472 and learn more at!

On the 2nd half of the show, I spoke with Debbie Lundberg, author of 9 books, and Principal of Presenting Powerfully.   Debbie shares some great information on what it takes to be an effective presenter and reminds us that how we present is how we are remembered.  In addition to being a regular speaker, Debbie also wears many hats including coaching/instructing other presenters, corporate & team learning events and personality/interest assessments as well as one on one life coaching.  She shares with us some of the mistakes that presenters make, most commonly, not knowing their topic or having planned ahead enough and gives us guidance on how to avoid the pitfall of why things do not go as planned.  She touches on the differences between motivation and inspiration as well as leadership versus management and we share a great discussion on the “slobification” of  America.  On her site, she has many great tips on how not to be a slob and you can even take a quiz to see how you rank on the slobification scale.  Learn more at and contact her directly at 813-835-0196 or email at for your next speaking engagement!

Alexis Muellner Debbie Lundberg

That Business Show Recap 04-20-2015 Featuring Frank Motola

Happy Monday!  Today I started the week off on a great note with Frank Motola, Founder of Brandtastic.  Brandtastic is a small but powerful agency with over 30 years of experience and Frank demystifies what it really takes to get better results on the web. He is one of the few “real” experts on SEO (Search Engine Optimization) and has an extensive track record of delivering top results for all of Brandtastic’s clients.

We talked primarily about SEO and what website owners need to be aware of to properly position their website for maximum exposure online.  With 95% of searchers not going past the first results page of Google, website owners need to spend time developing a proper SEO plan.  Frank and Brandtastic assist clients with this as well as much more outside of SEO including brand development, website design, and marketing.

Frank talks about the importance of meta tags, citations and sitemaps as well as how blogging and social media work in conjunction with a strong online presence with your website.  We also touch on some of the many SEO scams that consumers need to be aware of and I get a lot of great tips on some of the areas of improvement that I can capitalize on with my own website

To contact Frank, reach out to him directly at 813-441-0275 or email at and learn more at!

Frank Motola


That Business Show Recap 04-17-2015 Featuring Dr. Nancy Wall

Happy Friday and a great end to our 11th week of the new daily format on That Business Show with Jamie Meloni.  The show has been a great success so far and the feedback has been very positive and the message about the show is growing nicely.  Remember you can watch or listen live online weekdays at 8am on in addition to anywhere in the world on the iHeart radio app in addition to the traditional 1250 WHNZ airwaves on your radio.

Today I welcomed Dr. Nancy Wall, Tampa Bay’s only certified life coach and matchmaker.  She is the President and Founder of Tampa Bay MatchMakers, LLC and is passionate about helping singles connect.  Dr. Wall earned her PhD in Adult Education, her Masters in Business Administration (MBA) and Bachelors of Science. She holds certifications in Matchmaking from the Matchmaking Institute in New York, Life Coaching from Coach Training Alliance, and Project Management from George Washington University and her advice has been featured across many news outlets and publications from the New York Times to the Tampa Bay Times and on countless radio and television programs.

We opened the show with a discussion of her path to matchmaking and what the matchmaking business and what it is not.  She utilizes a personalized approach to matchmaking that you cannot get with the National online sites and has helped thousands of people connect in the past 8 years.  She also serves as a relationship and life coach and has assisted many couples in their lives and relationships.  We touch on some of the rules of dating of which she emphatically reminds us that there are no rules in dating today and that it is important that singles focus on finding a mate that has a shared interest to make the relationship successful.  Dr. Wall offers a free consultation to people via her website at and you can reach her directly at 813-907-0410 or email at to learn more!

Nancy Wall


That Business Show Recap 04-16-2015 Featuring William Schimensky and Yeager and Company with Charlie the Plumber

Today on That Business Show, I welcomed William Schimensky, CEO of Social Finity Marketing Group.  William recently relocated to the Tampa region from Miami and brings with him an extensive background in brand and web marketing and has worked with many clients including Billboard Producer of the Decade, Rudy Perez, multi Grammy Award winner singer-songwriter and producer Mark Hudson and currently sits on the Board of Directors for Latin Songwriter’s Hall of Fame.   William created the company to give clients a better understanding on how to connect with clients through social media (SM) and keep the affinity and brand DNA intact. One of the challenges with SM is that it still in the process of growth and evolution. William realized that SM was at the tips of fingertips through phones and that communication had also shifted to texting instead of making phone calls.  On the show, we talked in detail about mobile marketing and discussed one of the many apps his company has available for Real Estate brokers and consumers to get instant information on a home.  We also discussed text message marketing versus email marketing and I got some great information and learned a lot on this show.  Please reach out to William Schimensky at 888-450-4930 or email at and learn more at about how he and his company can assist you with brand and marketing development and much more!

On the 2nd half of the show, I welcomed Charlie Paleveda in studio on behalf of Jim Yeager of Yeager and Company.  Thursday’s at 8:30 am is the Remodeler’s Corner and a weekly feature highlighting Yeager and Company, a 3rd generation flooring and remodeling company based in Odessa, Florida.  Charlie talks about Jim Yeager’s latest initiative, PI to PI.  PI-PI stands for Paris Island to Private Industry and Jim Yeager is looking for both employers and Marines to get involved and we touch on some of his opinions on the IRS and enjoy some good laughs over that topic.  To get more information on this contact 727-375-0206 and you can reach out to Jim Yeager directly at and be sure to visit their website for all your flooring and remodeling needs!

Charlie Paleveda Jim Yeager William Schimensky

That Business Show Recap 04-15-2015 Featuring Jessica Rivelli, Alex Sink and Laura Schaffer

Today was Working Women Wednesdays on That Business Show, a weekly feature highlighted by Jessica Rivelli and two members of her networking group Working Women of Tampa Bay.  Learn more about this organization and their events and how to get involved at

Jessica opened the show at the top of the hour with a discussion on Equal Pay Day which is April 14th of each year.  This day represents the number in the year that women effectively are not paid up to compared to men when doing the same job.  The disparity between the sexes is 78 cents on the dollar and sparked quite a discussion on social media yesterday via the hashtags & #equalpayday and #ask4more.  Jessica speaks of the importance of women standing up for their worth on this first segment to overcome this inequality in the workforce.

On the 2nd segment, I spoke with Alex Sink.  Alex was Florida’s Chief Financial Officer from 2007-2011 and was on the show today to talk about her latest venture, The Florida Next Foundation.  This organization is geared towards giving entrepreneurs a path to get their message, product, or service out to potential investors and the Foundation does this through various Impact Forum Series that go on throughout the year throughout Florida.  We also spoke of Give Day Tampa Bay which is occurring May 5th and is 24 hours of giving and is part of The Florida Next Foundations annual events.  With just a minimum donation of $25, you are encouraged to give to one or more of many organizations through either your mobile device or website which is and in past years has raised millions of dollars for these organizations.  Please visit the site to learn more and visit for more information on the Florida Next Foundation.

On the 2nd half of the show, Laura Schaffer, Vice President and Banking Center Manager of C1Bank joined me in studio.  C1Bank is a partner in Give Day Tampa Bay and Laura was in studio to talk about their relationship with this fundraiser as well as their involvement within the community including The American Cancer Center’s Making Strides Against Breast Cancer, going on October 24 at the Amalie Arena.  C1Bank is a local bank with 31 locations and Laura stressed their entrepreneurial and bank next door type of atmosphere.  Customer service and accessibility rank as their top priorities and you can learn more about them at!

Jessica Rivelli Alex Sink Laura Schafferddd